Business Strategy

Management Team

Strategic Advisory Board

Management Team

Experienced Leadership..


Mr. Luis Manual Ornelas Lopez - Chief Executive Officer and President

Mr. Lopez has been involved with Sucanon® since its earliest stages of development. In 2011, he was appointed President and CEO of PharmaRoth after spending several years as Chief Operating Officer, as well as the Managing Director for the Company’s Latin American subsidiary. He is also a member of the Board of Directors. Mr. Lopez has been instrumental in the global expansion of Sucanon®, as well as the development and execution of the PharmaRoth’s business plan.

Prior to his involvement with Sucanon®, Mr. Lopez was employed for four years as the Commercial Manager of an established Mexico City based pharmaceutical and medical manufacturing company. Mr. Lopez is also a recognized teacher and lecturer at the University and Post Doctorate level, current teaching at Anahuac Sur University and University of London in Mexico. He received his Masters in Business Administration (2008) and a Law Degree (1999) from the Business University ISEC in Mexico City.

Mr. Barry Hall - Chief Financial Officer

Mr. Hall has over 35 years of business experience that combines a strong financial and accounting background with a deep knowledge and practice of general management. He has served ad Chief Financial Officer, President or Chief Financial Officer for a variety of publicly held Internet, high technology, and telecommunications companies.

During his career he has held various corporate management positions including Chairman and Chief Executive Officer of CalAmp Corp. (symbol: CAMP), Chief Financial Officer of EarthLink, Inc. (symbol: ELNK), Chief Financial Officer of Styleclick, Inc., President of Trestle Corporation, Chief Financial Officer of L.A. Cellular and Chief Financial Officer of Applied Solar Energy Corporation. All but L.A. Cellular were publicly traded companies at the time Barry was employed by them.

Currently, through his consulting firm, Carlaris LV, Inc., Barry advises both start-up and established companies. Carlaris' existing and past client list includes A&A Medical Supplies, LLC, En2Go International, Inc., EZJR Inc., Interactive Light Corp., Jardinier Corporation, Legacy Information Systems, Inc., Microwave Photonics, Inc., Players Network, Inc., PharmaRoth Labs, Inc., Sparxent, Inc., Thwapr, Inc., ViaSpace, Inc., and Xcaper Industries LLC.

Earlier in his career Barry worked as an Certified Public Accountant and audit manager for Arthur Young & Company where he managed the audits of a variety of private and public companies in the high-tech, financial services and restaurant industries.

Barry also serves or has served on the Board Directors of three publicly held companies; Luther Medical Products, Inc., Myriant, Inc. and Thwapr, Inc. Additionally, he has served on the Boards of numerous charitable and non-profit organizations including the United Way of Ventura County, the Lung Association of Ventura County, the Los Angeles County Cultural Diversity Board and the Blue & Gold Committee of the Marine Corp Scholarship Foundation.

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